Create a New Meta Pixel + Full Test Report
A pixel installed properly the first time — every standard event firing and verified in Events Manager.
The problem
Most Shopify pixels are quietly broken: duplicate events double-counting purchases, missing AddToCart, no deduplication, wrong event values. Meta optimizes against this bad data — so your ads chase the wrong people and your reported ROAS is fiction. You can't fix what you can't see, and Shopify's default setup rarely gets it right.
What it's costing you
Bad tracking doesn't announce itself — it quietly drains budget. Meta and Google optimize against whatever data they receive, so broken or incomplete signal means your ads chase the wrong people, your reported ROAS is fiction, and you scale the losers while starving the winners. For most stores that's a double-digit percentage of ad spend, every month, invisibly.
The fix
We install a fresh Meta Pixel with every standard event (ViewContent, AddToCart, InitiateCheckout, Purchase) firing correctly, correct values, and clean deduplication. Verified green in Events Manager before we hand it over — Meta finally optimizes against accurate data.
Buy it on its own, or add it to a store migration at checkout. After payment you'll securely grant access in your customer area — encrypted, engineer-only, auto-deleted after the job.