New company, new merchant account, and you sell kava. Migrate everything to a new Shopify store.
You have a terminated merchant account and you are thinking about starting a new company so that you can open a new one. That instinct is not wrong. A new entity is the legitimate answer for real structural reasons: splitting a high-risk product line away from your main brand, formalising a partnership split, moving to a new jurisdiction, acquiring another business. But here is what changes and what does not. Every payment acquirer screens merchants against MATCH — the card networks' terminated-merchant file — which is keyed to the person behind the business, not the business name. MATCH follows you for five years, and it follows everyone listed as a beneficial owner, director or signatory. A new company with you as the owner does not present to Stripe, Square or any other acquirer as a new applicant. They see the same person applying again. If you apply truthfully — naming the termination and your role in the previous business — you have done nothing wrong. If you apply as if the history does not exist, every processor will spot it during underwriting, and that becomes a fraud marker, not a fresh start.
Move all of it into a new store, from $247
One-time packages, no per-record metering, no quotes. The order form unlocks the moment you pay, counts are matched against your old store, and the entire migration then runs a second time — the second pass has to create nothing.
What you are looking at
- "We found a previous merchant account in your name. Please explain the termination" — and your new company's application stalls
- Unable to connect a payment processor because Stripe, Square and others screen the beneficial owner, not the business name
- Advice online suggesting a new LLC is the "workaround" — which makes you sound like you are trying to hide something
- The option to list someone else as the owner to dodge MATCH — which is transaction laundering and criminal
- A legitimate need: you genuinely split from a partner, moved jurisdictions, or want to ring-fence a new product line
The real clock is your runway without payment processing. The second clock is harder to see: every day you delay truthful application is a day closer to the five-year MATCH window closing — but only if the termination reason was legitimate. Running a new company as a shell while the old one's liabilities compound does not help either clock. Truthfulness now is the only move that works later.
Why it happened — specifically for kava
Stripe's restricted businesses list names kava directly: "Illegal drugs, substances designed to mimic illegal drugs, including kava". The policy treats it as a controlled substance analogue, which is the primary trigger. The secondary trigger is geography: although kava remains legal to sell in the US federally, some states and territories have restricted or banned it, and a processor applying a blanket rule avoids the compliance cost of jurisdiction-by-jurisdiction underwriting. So you are not being declined for breaking a law; you are being declined because the processor classifies the product category itself as unacceptable risk.
Rule out the easy fix first — then deal with the real one
There is no documented Shopify platform route for kava. What you may have tried first is the hemp attestation, which does not apply here — hemp requires a specific legal attestation, kava does not. Some merchants try re-filing their MCC as general merchandise (5499) instead of health and beauty (5912), hoping to slip through. That fails because underwriting now happens on the merchant's actual product list, not the declared category. The realistic path is a high-risk acquirer who will underwrite kava explicitly. Several do. They will ask for compliance documentation that a mainstream processor will not, and they will hold a rolling reserve — which is the cost of admission to this category.
It only helps if all of these are true:
- Your products must comply with the laws of every state where you ship.
- You must disclose kava's legal status and health warnings on every product page.
- You will need a merchant account with a provider who explicitly accepts kava.
- You cannot omit or obscure the fact that you sell kava during underwriting.
- You must be prepared for a 10–25% rolling reserve held for 180+ days.
If any one of them does not hold, you are where everyone else on this page is: you need a store built around a gateway that will actually accept you — and everything you have built has to move into it without losing the catalog, the customers, the order history or the rankings.
What this means for a business like yours
💊 Sold to be swallowed, inhaled or applied — health claims and product-liability risk
A new entity does not erase your previous underwriting history. MATCH screening follows the person — your name, tax ID and address — for five years, and every acquirer checks it. If your old merchant account was terminated for claims disputes or product-liability concerns, those flags remain. A new company legitimately isolates a reformulated product or a shifted product line, but only if you disclose the termination truthfully on the application. Running the same products through a new entity without disclosure is transaction laundering, prosecutable as fraud. Before you incorporate, get the claims language reviewed independently and ensure your certificates of analysis are audit-ready. Honesty on the application is the only sustainable path.
⚖️ Legal status is genuinely contested or actively changing
A new company does not reset MATCH screening, which follows the person for five years. If your previous account was terminated because the legal status of your products was contested or changing, that underwriting history is visible to every new acquirer. Processors price legislative risk, not just chargeback risk. A new legal entity can legitimately respond to a genuine shift in jurisdiction or product legality — a state ban, a federal reclassification, or a split from a parent company whose other products are restricted. But it only works if you disclose the reason for termination fully and provide evidence that the new structure addresses the legal exposure. Running the same contested products under a new name without disclosure is fraud. Honesty about the legislative risk is your only credible option.
What you actually have to fix
Underwriters do not change their minds because you asked. They change them because the facts changed. For kava, these are the facts that move the decision:
Add state-by-state legal disclaimers to every product page
Kava's legal status varies by state and is actively contested. You must disclose this on product pages, not just in terms of service. Write a clear statement that kava is banned in some US states and territories, that you will not ship to those jurisdictions, and that the buyer is responsible for verifying legality in their location. Acquirers scrutinise this heavily because a single shipment to a restricted state can trigger a chargeback cascade and regulatory attention.
Obtain and display third-party lab reports for every SKU
High-risk acquirers require proof that your kava is what you claim it is. Get certificates of analysis from a reputable lab showing the identity and purity of each product you sell. Display them on product pages or as downloadable PDFs. This is the second-highest-yield fix because it shifts the perceived risk from 'unknown substance' to 'verified botanical', and it is what separates approved merchants from declined ones in this category.
Audit all marketing and health claims for drug language
Do not claim kava treats, prevents or cures any condition — anxiety, sleep, stress, pain or otherwise. That language triggers both processor decline and regulatory risk. Use structure and function language only: 'supports relaxation' is defensible; 'treats anxiety' is not. Check your email flows, blog, product descriptions, images with text, and any third-party reviews you display.
Verify your business can legally operate in your home state and every shipping state
Before applying, confirm in writing that kava sale is legal in your state of incorporation and in every state where you have customers. Some states have explicit bans; others have grey areas. Do not assume federal legality means state legality. A letter from a local attorney or a regulatory agency clarifying your state's position is stronger than your own research, and acquirers will ask for it.
What underwriting will ask you for
- A detailed product compliance audit showing that each SKU meets the laws of every state you ship to
- Lab reports or certificates of analysis for your kava products
- A written health warnings and disclaimers policy as it appears on your website and in marketing
- Business formation documents: articles of incorporation or partnership agreement
- Processing history for the past 12–24 months, if available
- Bank statements for the past 3–6 months
- A signed attestation that you understand kava's legal status and contested legality in certain jurisdictions
Getting underwritten for kava
High-risk acquiring is an entire industry that exists for businesses Stripe declines, and several of them publicly underwrite kava. What none of them will tell you up front is the number that actually matters: what your business gets offered, once they have seen your volume, your claims and your history. Rate, reserve and settlement terms vary enormously between applicants in the same category.
Get real quotes from high-risk processors that accept kava
Six taps and three details. We put it in front of the high-risk acquirers that actually underwrite your category and come back with what they will offer you — rate, reserve and settlement terms — so you are comparing real numbers instead of cold-emailing brokers for a fortnight.
The recovery playbook
- Decide whether a new entity is real or a workaroundNew entity is the right move if you are: splitting a high-risk product line away from your core brand to protect both, formalising a genuine partnership split, moving to a new jurisdiction, acquiring another business, or restructuring for tax or operational reasons. It is not the right move if your only reason is that a payment processor said no. If it is real, proceed. If it is a workaround, that intention will show up in underwriting and you will be declined on fraud grounds — worse than being declined on category grounds. Honesty saves time.
- Get a verified backup of your store out nowBefore you apply anywhere, export and store a full copy of your current Shopify store. This is the step with a deadline you do not control. Shopify's CSV export pulls products, variants and basic order data, but it cannot carry metafields, metaobjects, gift card codes, videos, themes, menus, discounts or redirects. If your store is already flagged or restricted, you may lose admin access without warning. With no admin access, there is no API — and with no API, your catalog, order history and custom data are unreachable. Get the copy out while you can still log in, even if you never use it.
- Prepare a truthful application with full termination disclosureGather the termination letter from your previous processor, and the reason code if you have it. When you apply to the new processor — Stripe, Square, Shopify Payments or any other — disclose the termination and your role in the previous business. Do not wait for them to find it. Every processor checks MATCH as part of underwriting. They will see the listing. If you have already disclosed it clearly, they move forward. If they discover it from the MATCH file, the application flags as fraud — deceptive application — and you are declined. Truthfulness is not a disadvantage; it is the only way through.
- Research processors that underwrite your product categoryNot all processors underwrite all categories. Some categories are on some processors' prohibited lists entirely. Before you apply, check whether your product category — not just your new company name — can be underwritten by the processor you have chosen. Publicly advertised category pages on Stripe, Square and others show which businesses they take. This is not a guarantee of approval; it is a filter to avoid wasting time and creating another declined application on your record.
- Move your store to a processor who will underwrite youOnce you have a new merchant account approval, migrate your store to a payment gateway that the new processor supports. This means moving your Shopify store to a new store configured with a compatible gateway. Moving means rebuilding your catalog, re-uploading images, re-adding descriptions, SEO data, metafields, product options, videos, customers, order history, discounts, menus and redirects. Shopify's CSV export cannot carry most of this — so the verified backup you took in step 2 is what lets you do this without losing data. Once the new store is live, you have a working business again. The old store can stay or close; the new processor does not care about historical platform, only about current and ongoing risk.
And then there is the part that actually loses businesses
If you do need a new store, the payments problem turns out to be the easy half. This is what is sitting in your current store right now, and what happens to each piece when someone tries to move it by hand:
Why this category in particular
A kava store's critical compliance data lives in metafields: lab reports, certificates of analysis, state-by-state legality notes and age-restriction metadata. A hand migration or a CSV round-trip cannot carry file-type metafields or reference-type metafields at all, so lab PDFs and compliance documents silently detach from product pages. On a substance with active legal restrictions, missing lab proof is not a display glitch — it is a compliance failure that will trigger chargebacks and processor account review.
| What you own | How much of it | What breaks doing it by hand | What we do instead |
|---|---|---|---|
| Product images | 1,200images≈ 5 hrsbulk re-upload, ~15 sec each | By handthe CSV carries image URLs and alt text, but they point at your OLD store's CDN — so the moment the old store goes, every image 404s. Re-upload and Shopify appends a dedupe suffix to the filename, which breaks every theme section and product description that referenced the original URL | Automatedevery file re-uploaded through the API with its alt text and variant attachment intact, its content type preserved so image-restricted fields still accept it, and every reference to the old URL rewritten |
| Product descriptions | 200descriptions≈ 2 hrsone pass to repair inline image links — the CSV carries the text | By handdescriptions are full of inline images and links pointing at the old store's CDN. Paste them into the new store and the text survives perfectly while every embedded image quietly dies — which you usually discover from a customer, not from a report | Automatedbodies copied verbatim, then a second pass rewrites every source-CDN URL inside them to the re-uploaded file on the new store |
| Product attributes & variants | 600variants≈ 45 minthe CSV carries these; the time is verifying option order | By handoption ORDER is part of the product's identity. Rebuild "Size, Colour" as "Colour, Size" and every theme swatch, saved customer URL and app that keys on variant position breaks — silently, because the product page still renders | Automatedvariants upserted by SKU with option names and order preserved, so swatches, deep links and app data keep working |
| Metafields & metaobjects | 2,400metafields≈ 16 hrsonly the reference, JSON and metaobject fields, ~1 min each | By handthe product CSV carries simple text and number metafields — but not metaobjects, and not reference or JSON types, which is exactly where app data and theme content live. Reference fields are the real trap: copy the value and it still points at objects in the OLD store, so the page renders and the custom block is silently empty | Automatedwritten in dependency order after their targets exist, with embedded references re-pointed at the new store's objects — and any value whose reference cannot be resolved is dropped rather than written broken |
| SEO data & redirects | 373records≈ 3 hrsredirects one at a time, plus a handle audit | By handany handle that changes becomes a dead URL with no redirect, and existing 301s are not in the product CSV at all. Years of accumulated ranking and backlinks end up pointing at pages that no longer resolve — the most expensive thing on this page to get wrong, and the slowest to notice | AutomatedSEO titles, meta descriptions and handles carried across, and every existing 301 recreated, so nothing that used to rank starts 404ing |
| Your custom theme | 1theme≈ 6 hrs2–10 hrs depending on how customised it is | By handa theme is not just its files. The settings, section content and block ordering are stored against the store, so a file copy gives you the layout and none of the content. Hardcoded asset URLs and tracking snippets also still point at the old store | Automatedyour live theme pulled and pushed as-is, then scanned for tracking snippets and hardcoded URLs that need re-pointing |
| Product videos | 8videos≈ 32 minre-upload and re-attach, ~4 min each | By handthe product CSV does not carry video or 3D media, so every one is a manual re-upload. They also cannot be pulled straight from a remote URL — the bytes have to be downloaded and staged first, and a wrong content type lands the file as a generic attachment that media-restricted fields then reject | Automatedvideo bytes downloaded, staged through a proper upload target, re-attached to the right product, and verified as processed rather than silently failed |
| Customers | 1,200customers≈ 2 hrsCSV import, then cleaning up the rows that fail | By handthe importer works, but marketing consent is the exposure: the CSV carries the current opt-in state and NOT the timestamp or source behind it. Re-opting someone in is a compliance breach, dropping them burns list revenue you paid for, and you cannot prove which happened afterwards. Default-address designation is also lost | Automatedcustomers upserted by email with every address, the default-address designation, and email and SMS consent states and timestamps preserved exactly as they were |
| Order history | 2,800orders≈ 8 hrsa paid third-party importer, plus a day of mapping and reconciliation | By handShopify's own CSV importer cannot create orders at all, so the hours here assume you buy a third-party importer — key them in by hand instead and 9,400 orders is closer to 390 hours, which is why nobody does that and why order history is simply abandoned in most DIY moves. Then support cannot answer a warranty claim, repeat-purchase segments are empty, and every returning-customer flow starts from zero. Getting the mapping wrong duplicates orders or re-dates them to today, and both are worse than not importing at all | Automatedfull order history recreated through the API with line items, properties, customers re-associated, original dates and tracking numbers intact |
| Navigation menus | 3menus≈ 1 hrsabout an hour to rebuild and relink them all by hand | By handmenu items store resource IDs, not paths, so nothing about them is portable — every link has to be re-pointed at the equivalent collection, page or product on the new store | Automatedmenus rebuilt with their nesting, and every item re-pointed at the equivalent object on the new store |
| Discount codes | 45discounts≈ 1 hrsabout 1 hr via the discount CSV, or ~3 hrs rebuilt by hand | By handthe discount CSV covers basic codes, but automatic discounts, quantity breaks and combination rules are not in it and have to be reconstructed by hand. A subtly wrong rule is worse than a missing one, because nobody notices until it has been over-discounting for a fortnight | Automateddiscounts recreated through the API with their rules, usage limits and dates intact, including automatic and free-shipping types |
| Blogs & pages | 53articles & pages≈ 4 hrsrecreated one at a time, ~4 min each | By handno CSV route for either. Articles also have no SEO fields of their own — their title and description tags live in metafields — so a hand-rebuilt blog loses its SEO even when every word of the text is right | Automatedarticles and pages recreated with authors, tags and publish dates, their SEO written to the metafields Shopify actually stores it in, and inline image URLs rewritten |
| Apps & app data | 12apps≈ 12 hrsabout 1 hr per app to reinstall, reconfigure and re-test | By handmost app data lives in metafields on your products and customers, so reinstalling the app gets you an empty app: reviews gone, subscription plans gone, loyalty balances gone, bundles gone. Flows and automations have to be rebuilt by hand and re-tested, and anything with its own billing has to be re-subscribed | Automatedthe metafield data your apps rely on migrates with the products and customers it hangs off, so a reinstalled app finds its data waiting instead of an empty store |
See these numbers for YOUR store, free
The figures above are a typical store in your category. The demo scan connects read-only to yours and counts the real thing — every product, variant, image, customer, order and metafield — then tells you exactly what a migration would carry across. No card, and it never writes to your store.
▶ Run the free demo scanDoes this need a new company?
A new legal entity does not reset your payment processing history or your MATCH listing. If you were declined as a sole proprietor and incorporate as an LLC, the underwriter will still see your previous decline. The advantage of a new entity is structural clarity for compliance purposes, not a fresh start at the processor level. Most kava merchants do not need a new entity; they need a processor who accepts the category.
Frequently asked
Will Shopify Payments ever accept kava?
No. Stripe, the processor behind Shopify Payments, names kava explicitly in its prohibited businesses list. That policy is not changing based on individual merchant status. Your only path to Shopify is a third-party provider — a high-risk acquirer who will give you a merchant account and you will connect it to your Shopify store via an app or custom integration.
Which payment gateway will actually accept kava?
Several high-risk acquirers publicly underwrite kava: Authorize.net on a high-risk MID, PaymentCloud, Soar Payments and Easy Pay Direct are the ones most commonly referenced by merchants in this category. Which one will accept you, at what rate and reserve, depends on your compliance posture, your volume and your processing history. None of them will tell you yes or no without an underwriting review. Use the quote form to reach them directly.
What reserve should I expect if I get approved?
High-risk acquirers in this category typically hold a 10–25% rolling reserve for 180 days or longer. That means if you process $10,000 in a month, $1,000–$2,500 is held and released slowly over six months. Plan your cash flow accordingly. Some providers release it faster if you hit clean performance benchmarks, but you cannot count on that upfront.
If I migrate to a new store, will my compliance docs travel with me?
No. Lab reports, COAs and state-by-state disclaimers stored in metafields cannot be exported via Shopify's standard CSV, and file URLs from your old store will break immediately. You will need to re-upload every compliance document to your new store's metafields and re-link them to products. If you have 200 SKUs and 12 metafields of compliance data each, that is a real project — plan a week for it.
Will a new LLC get me approved when my old company was terminated?
Only if you apply truthfully and disclose the termination. Every processor screens beneficial owners against MATCH, the card networks' terminated-merchant file, keyed to the person — not the company name. They will find your previous termination during underwriting no matter what you call the new entity. If you disclose it upfront, showing the reason and your account in it, that is legitimate and they evaluate based on facts. If they discover it from MATCH without you mentioning it, the application flags as fraud, which is much harder to recover from. The new company is real if you need it for structural reasons; it is not a way to look like someone else.
What is MATCH and why does it follow me to a new company?
MATCH is the card networks' terminated-merchant file, screened by every payment processor during underwriting. It is keyed to the person — name, Tax ID, address — not the business name, and it persists for five years from the termination date. When you apply to a new processor with a new company, they check MATCH as part of standard risk review. Your name and TIN appear in the file, showing a previous termination and the reason code. Every processor sees this. A new LLC with you as the owner does not hide it; it makes the situation clearer, because you are the person applying again.
Can I put someone else's name on the new company to avoid MATCH?
No. Using another person as a nominee or straw owner to obscure your involvement is transaction laundering, classified as MATCH code 03, and it is criminal fraud. Payment processors detect this during underwriting through UBO (ultimate beneficial owner) verification. If discovered, you are not just declined; you face fraud investigation. The legitimate move is to apply in your own name, disclose the previous termination, explain the reason, and show why the new company structure is necessary for real business reasons.
What happens if I apply and hide the previous termination?
The processor will find it. Every major processor screens applicants against MATCH during underwriting. If your name or TIN appears in the file and you do not mention it, the application flags as deceptive application — fraud code 08 or similar — and you are declined. That declined application stays on your record and makes future applications harder, because processors see that you concealed a material fact. Truthful disclosure of a termination is not disqualifying on its own; concealment is.
If I open a new company, can Shopify turn my payments back on?
No. Shopify cannot reinstate a terminated account, and opening a new company does not change that. What you do instead is: build a new Shopify store, connect it to a payment processor willing to underwrite your category and your termination history, and run the business from there. This requires migrating your catalog, images, customers, order history, and custom data to the new store — which is why the verified backup you took before the first store closes is critical. You cannot move gift card codes through any API, so those must be re-issued to affected customers. The new company is legitimate if you need it for structural reasons; the new store is how you keep selling.
Move everything, verified twice, from $247
Pick a package and the migration order form unlocks immediately. Your existing store is only ever read from — we never write to it, so nothing you still have can be made worse. How the migration runs, step by step →