Shopify store suspended, and you sell kava. Migrate everything to a new Shopify store.
The notification lands without warning: your Shopify store has been suspended for violating the Acceptable Use Policy or Terms of Service. Support is unreachable or points you at a form with no reply. Here is what almost nobody explains, and it is the only thing that changes what you do in the next hour. This is a platform decision, not a payment processor problem. No gateway and no acquirer can override it. Shopify's Trust & Safety team made the call against your account under their own policy, and no external underwriting will change that verdict. But there is a second, harder deadline underneath. Admin access can be revoked at any moment, and with no admin there is no API. When that happens, your catalog, order history, consent timestamps and every metafield your theme renders from become unreachable — not deleted, just locked away with no way in. Merchants commonly report losing access within hours of suspension. So the only step with a deadline you do not control is this one: get a verified copy of your store data out, right now, while you can still log in.
Move all of it into a new store, from $247
One-time packages, no per-record metering, no quotes. The order form unlocks the moment you pay, counts are matched against your old store, and the entire migration then runs a second time — the second pass has to create nothing.
What you are looking at
- "Your store has been suspended for violating our Acceptable Use Policy" — with no detail on which part of your business triggered it
- Admin dashboard loads but checkout is disabled, or dashboard access is blocked entirely
- Support tickets remain unanswered for weeks, or auto-replies point to the Acceptable Use Policy document
- No explanation of what specific conduct violated policy, or what would need to change to appeal
- Shopify email confirms suspension but offers no timeline for review or reconsideration
The payment clock matters less than the access clock. You have a limited window to export data before admin login is revoked. That window has no published duration — it can close in hours. Once it does, API access dies and your catalog, order history and metafields vanish from your reach. That is the deadline that actually shapes what you do today.
Why it happened — specifically for kava
Stripe's restricted businesses list names kava directly: "Illegal drugs, substances designed to mimic illegal drugs, including kava". The policy treats it as a controlled substance analogue, which is the primary trigger. The secondary trigger is geography: although kava remains legal to sell in the US federally, some states and territories have restricted or banned it, and a processor applying a blanket rule avoids the compliance cost of jurisdiction-by-jurisdiction underwriting. So you are not being declined for breaking a law; you are being declined because the processor classifies the product category itself as unacceptable risk.
Rule out the easy fix first — then deal with the real one
There is no documented Shopify platform route for kava. What you may have tried first is the hemp attestation, which does not apply here — hemp requires a specific legal attestation, kava does not. Some merchants try re-filing their MCC as general merchandise (5499) instead of health and beauty (5912), hoping to slip through. That fails because underwriting now happens on the merchant's actual product list, not the declared category. The realistic path is a high-risk acquirer who will underwrite kava explicitly. Several do. They will ask for compliance documentation that a mainstream processor will not, and they will hold a rolling reserve — which is the cost of admission to this category.
It only helps if all of these are true:
- Your products must comply with the laws of every state where you ship.
- You must disclose kava's legal status and health warnings on every product page.
- You will need a merchant account with a provider who explicitly accepts kava.
- You cannot omit or obscure the fact that you sell kava during underwriting.
- You must be prepared for a 10–25% rolling reserve held for 180+ days.
If any one of them does not hold, you are where everyone else on this page is: you need a store built around a gateway that will actually accept you — and everything you have built has to move into it without losing the catalog, the customers, the order history or the rankings.
What this means for a business like yours
💊 Sold to be swallowed, inhaled or applied — health claims and product-liability risk
Shopify suspension is catastrophic for health products because claims evidence lives in your store. Certificates of analysis, third-party test reports, disclaimer language—all of it is indexed to products in your catalog. If admin access is revoked before you move, that data becomes unreachable through the API, and you lose the exact wording regulators and underwriters will want to see. Export your product descriptions, images and all supporting documents to your own servers immediately. When you rebuild elsewhere, the claims language must be identical, word for word. A processor reviewing you later will compare old and new; any drift looks intentional.
⚖️ Legal status is genuinely contested or actively changing
Shopify's suspension decision is not made by a payment processor; Shopify Trust & Safety makes it, and no payment acquirer anywhere can override it. If the legal status of what you sell is actively contested or changing, Shopify's risk appetite for that category may have simply shifted. An appeal to Shopify can take weeks or be denied. Moving to a new gateway does not help you—you have no store to send traffic to. Your only path is either to rebuild the entire store on a platform that has not suspended you, or to win the appeal. This is a platform problem, not a payments problem. No processor fix exists.
What you actually have to fix
Underwriters do not change their minds because you asked. They change them because the facts changed. For kava, these are the facts that move the decision:
Add state-by-state legal disclaimers to every product page
Kava's legal status varies by state and is actively contested. You must disclose this on product pages, not just in terms of service. Write a clear statement that kava is banned in some US states and territories, that you will not ship to those jurisdictions, and that the buyer is responsible for verifying legality in their location. Acquirers scrutinise this heavily because a single shipment to a restricted state can trigger a chargeback cascade and regulatory attention.
Obtain and display third-party lab reports for every SKU
High-risk acquirers require proof that your kava is what you claim it is. Get certificates of analysis from a reputable lab showing the identity and purity of each product you sell. Display them on product pages or as downloadable PDFs. This is the second-highest-yield fix because it shifts the perceived risk from 'unknown substance' to 'verified botanical', and it is what separates approved merchants from declined ones in this category.
Audit all marketing and health claims for drug language
Do not claim kava treats, prevents or cures any condition — anxiety, sleep, stress, pain or otherwise. That language triggers both processor decline and regulatory risk. Use structure and function language only: 'supports relaxation' is defensible; 'treats anxiety' is not. Check your email flows, blog, product descriptions, images with text, and any third-party reviews you display.
Verify your business can legally operate in your home state and every shipping state
Before applying, confirm in writing that kava sale is legal in your state of incorporation and in every state where you have customers. Some states have explicit bans; others have grey areas. Do not assume federal legality means state legality. A letter from a local attorney or a regulatory agency clarifying your state's position is stronger than your own research, and acquirers will ask for it.
What underwriting will ask you for
- A detailed product compliance audit showing that each SKU meets the laws of every state you ship to
- Lab reports or certificates of analysis for your kava products
- A written health warnings and disclaimers policy as it appears on your website and in marketing
- Business formation documents: articles of incorporation or partnership agreement
- Processing history for the past 12–24 months, if available
- Bank statements for the past 3–6 months
- A signed attestation that you understand kava's legal status and contested legality in certain jurisdictions
Getting underwritten for kava
High-risk acquiring is an entire industry that exists for businesses Stripe declines, and several of them publicly underwrite kava. What none of them will tell you up front is the number that actually matters: what your business gets offered, once they have seen your volume, your claims and your history. Rate, reserve and settlement terms vary enormously between applicants in the same category.
Get real quotes from high-risk processors that accept kava
Six taps and three details. We put it in front of the high-risk acquirers that actually underwrite your category and come back with what they will offer you — rate, reserve and settlement terms — so you are comparing real numbers instead of cold-emailing brokers for a fortnight.
The recovery playbook
- Read the suspension email for the specific policy citedShopify will have named at least one clause of the Acceptable Use Policy or Terms of Service you allegedly violated. Write down the exact text. If the email is vague — saying only that you violated policy without naming which one — make a note of that too, because a vague suspension is harder to appeal. This is the only thing Shopify has told you about why this happened. Everything else you do flows from understanding what the company thinks you did.
- Export your store data while you still have login access — todayThis is the step people skip, and it is the only one with a deadline you do not control. A store suspension is not the end of the process. It is the first thing that happened. Shopify can revoke admin access at any time after suspension, usually without notice. And if the store closes, admin access can go with it. That is the part that turns a bad month into a dead business, because with no admin there is no API — and with no API your catalog, order history, consent timestamps and every metafield your theme renders from are simply gone. Use Shopify's CSV export tool to pull products, customers, and orders. CSV export cannot carry metafields, metaobjects, videos, themes, discounts, menus or redirects, so it is incomplete — but it is faster than nothing. Then take a full backup using a third-party migration tool or service that can read the API before access is cut. Do this now, not tomorrow.
- Document your store's structure while you have timeWrite down or screenshot your theme name, app list, custom domains, store settings, and any menus or navigation structure. This takes an hour and it saves weeks of reconstruction later. Take screenshots of your discount codes, customer segments, and any automation or workflow you built. Shopify's CSV export does not carry discount rules, so you will need to recreate them by hand. Do the same for any custom pages, redirects or navigation changes you made. This is not a full backup — it is a map for rebuilding.
- Do not attempt to reopen on ShopifyShopify's Acceptable Use Policy applies to the person behind the account, not just to the account itself. Opening a new Shopify store under your name, as a new entity, or with a new email address does not reset what the platform knows. Shopify can and does suspend accounts with the same beneficial owner if it concludes the new store is reopening the same business under a different name. This is not a legal issue; it is a platform enforcement decision. The rebuilding move is to migrate your store to a platform and payment gateway that will underwrite your category.
- Apply to alternative platforms and gateways that accept your categoryIdentify payment processors and hosting platforms that publicly advertise support for your product category. Shopify Payments will not work (it is underwritten by the same company that rejected you at the gateway level). But dozens of alternative acquirers, payment facilitators and hosted platforms serve high-risk categories that Shopify rejects. You will need to provide bank statements, proof of business registration, and an honest explanation of why you left Shopify. Do not misrepresent your history. A new entity can be the right structural move for real business reasons, but it does not hide your past from underwriting — and anyone selling you a setup that does is selling you fraud. Honesty gets you underwritten faster than misdirection.
And then there is the part that actually loses businesses
If you do need a new store, the payments problem turns out to be the easy half. This is what is sitting in your current store right now, and what happens to each piece when someone tries to move it by hand:
Why this category in particular
A kava store's critical compliance data lives in metafields: lab reports, certificates of analysis, state-by-state legality notes and age-restriction metadata. A hand migration or a CSV round-trip cannot carry file-type metafields or reference-type metafields at all, so lab PDFs and compliance documents silently detach from product pages. On a substance with active legal restrictions, missing lab proof is not a display glitch — it is a compliance failure that will trigger chargebacks and processor account review.
| What you own | How much of it | What breaks doing it by hand | What we do instead |
|---|---|---|---|
| Product images | 1,200images≈ 5 hrsbulk re-upload, ~15 sec each | By handthe CSV carries image URLs and alt text, but they point at your OLD store's CDN — so the moment the old store goes, every image 404s. Re-upload and Shopify appends a dedupe suffix to the filename, which breaks every theme section and product description that referenced the original URL | Automatedevery file re-uploaded through the API with its alt text and variant attachment intact, its content type preserved so image-restricted fields still accept it, and every reference to the old URL rewritten |
| Product descriptions | 200descriptions≈ 2 hrsone pass to repair inline image links — the CSV carries the text | By handdescriptions are full of inline images and links pointing at the old store's CDN. Paste them into the new store and the text survives perfectly while every embedded image quietly dies — which you usually discover from a customer, not from a report | Automatedbodies copied verbatim, then a second pass rewrites every source-CDN URL inside them to the re-uploaded file on the new store |
| Product attributes & variants | 600variants≈ 45 minthe CSV carries these; the time is verifying option order | By handoption ORDER is part of the product's identity. Rebuild "Size, Colour" as "Colour, Size" and every theme swatch, saved customer URL and app that keys on variant position breaks — silently, because the product page still renders | Automatedvariants upserted by SKU with option names and order preserved, so swatches, deep links and app data keep working |
| Metafields & metaobjects | 2,400metafields≈ 16 hrsonly the reference, JSON and metaobject fields, ~1 min each | By handthe product CSV carries simple text and number metafields — but not metaobjects, and not reference or JSON types, which is exactly where app data and theme content live. Reference fields are the real trap: copy the value and it still points at objects in the OLD store, so the page renders and the custom block is silently empty | Automatedwritten in dependency order after their targets exist, with embedded references re-pointed at the new store's objects — and any value whose reference cannot be resolved is dropped rather than written broken |
| SEO data & redirects | 373records≈ 3 hrsredirects one at a time, plus a handle audit | By handany handle that changes becomes a dead URL with no redirect, and existing 301s are not in the product CSV at all. Years of accumulated ranking and backlinks end up pointing at pages that no longer resolve — the most expensive thing on this page to get wrong, and the slowest to notice | AutomatedSEO titles, meta descriptions and handles carried across, and every existing 301 recreated, so nothing that used to rank starts 404ing |
| Your custom theme | 1theme≈ 6 hrs2–10 hrs depending on how customised it is | By handa theme is not just its files. The settings, section content and block ordering are stored against the store, so a file copy gives you the layout and none of the content. Hardcoded asset URLs and tracking snippets also still point at the old store | Automatedyour live theme pulled and pushed as-is, then scanned for tracking snippets and hardcoded URLs that need re-pointing |
| Product videos | 8videos≈ 32 minre-upload and re-attach, ~4 min each | By handthe product CSV does not carry video or 3D media, so every one is a manual re-upload. They also cannot be pulled straight from a remote URL — the bytes have to be downloaded and staged first, and a wrong content type lands the file as a generic attachment that media-restricted fields then reject | Automatedvideo bytes downloaded, staged through a proper upload target, re-attached to the right product, and verified as processed rather than silently failed |
| Customers | 1,200customers≈ 2 hrsCSV import, then cleaning up the rows that fail | By handthe importer works, but marketing consent is the exposure: the CSV carries the current opt-in state and NOT the timestamp or source behind it. Re-opting someone in is a compliance breach, dropping them burns list revenue you paid for, and you cannot prove which happened afterwards. Default-address designation is also lost | Automatedcustomers upserted by email with every address, the default-address designation, and email and SMS consent states and timestamps preserved exactly as they were |
| Order history | 2,800orders≈ 8 hrsa paid third-party importer, plus a day of mapping and reconciliation | By handShopify's own CSV importer cannot create orders at all, so the hours here assume you buy a third-party importer — key them in by hand instead and 9,400 orders is closer to 390 hours, which is why nobody does that and why order history is simply abandoned in most DIY moves. Then support cannot answer a warranty claim, repeat-purchase segments are empty, and every returning-customer flow starts from zero. Getting the mapping wrong duplicates orders or re-dates them to today, and both are worse than not importing at all | Automatedfull order history recreated through the API with line items, properties, customers re-associated, original dates and tracking numbers intact |
| Navigation menus | 3menus≈ 1 hrsabout an hour to rebuild and relink them all by hand | By handmenu items store resource IDs, not paths, so nothing about them is portable — every link has to be re-pointed at the equivalent collection, page or product on the new store | Automatedmenus rebuilt with their nesting, and every item re-pointed at the equivalent object on the new store |
| Discount codes | 45discounts≈ 1 hrsabout 1 hr via the discount CSV, or ~3 hrs rebuilt by hand | By handthe discount CSV covers basic codes, but automatic discounts, quantity breaks and combination rules are not in it and have to be reconstructed by hand. A subtly wrong rule is worse than a missing one, because nobody notices until it has been over-discounting for a fortnight | Automateddiscounts recreated through the API with their rules, usage limits and dates intact, including automatic and free-shipping types |
| Blogs & pages | 53articles & pages≈ 4 hrsrecreated one at a time, ~4 min each | By handno CSV route for either. Articles also have no SEO fields of their own — their title and description tags live in metafields — so a hand-rebuilt blog loses its SEO even when every word of the text is right | Automatedarticles and pages recreated with authors, tags and publish dates, their SEO written to the metafields Shopify actually stores it in, and inline image URLs rewritten |
| Apps & app data | 12apps≈ 12 hrsabout 1 hr per app to reinstall, reconfigure and re-test | By handmost app data lives in metafields on your products and customers, so reinstalling the app gets you an empty app: reviews gone, subscription plans gone, loyalty balances gone, bundles gone. Flows and automations have to be rebuilt by hand and re-tested, and anything with its own billing has to be re-subscribed | Automatedthe metafield data your apps rely on migrates with the products and customers it hangs off, so a reinstalled app finds its data waiting instead of an empty store |
See these numbers for YOUR store, free
The figures above are a typical store in your category. The demo scan connects read-only to yours and counts the real thing — every product, variant, image, customer, order and metafield — then tells you exactly what a migration would carry across. No card, and it never writes to your store.
▶ Run the free demo scanDoes this need a new company?
A new legal entity does not reset your payment processing history or your MATCH listing. If you were declined as a sole proprietor and incorporate as an LLC, the underwriter will still see your previous decline. The advantage of a new entity is structural clarity for compliance purposes, not a fresh start at the processor level. Most kava merchants do not need a new entity; they need a processor who accepts the category.
Frequently asked
Will Shopify Payments ever accept kava?
No. Stripe, the processor behind Shopify Payments, names kava explicitly in its prohibited businesses list. That policy is not changing based on individual merchant status. Your only path to Shopify is a third-party provider — a high-risk acquirer who will give you a merchant account and you will connect it to your Shopify store via an app or custom integration.
Which payment gateway will actually accept kava?
Several high-risk acquirers publicly underwrite kava: Authorize.net on a high-risk MID, PaymentCloud, Soar Payments and Easy Pay Direct are the ones most commonly referenced by merchants in this category. Which one will accept you, at what rate and reserve, depends on your compliance posture, your volume and your processing history. None of them will tell you yes or no without an underwriting review. Use the quote form to reach them directly.
What reserve should I expect if I get approved?
High-risk acquirers in this category typically hold a 10–25% rolling reserve for 180 days or longer. That means if you process $10,000 in a month, $1,000–$2,500 is held and released slowly over six months. Plan your cash flow accordingly. Some providers release it faster if you hit clean performance benchmarks, but you cannot count on that upfront.
If I migrate to a new store, will my compliance docs travel with me?
No. Lab reports, COAs and state-by-state disclaimers stored in metafields cannot be exported via Shopify's standard CSV, and file URLs from your old store will break immediately. You will need to re-upload every compliance document to your new store's metafields and re-link them to products. If you have 200 SKUs and 12 metafields of compliance data each, that is a real project — plan a week for it.
Can I appeal the suspension and get my store back?
Appeals go to Shopify Trust & Safety and must address the specific policy violation named in your suspension email. If the email does not name a specific clause, state that in your appeal. Appeals work rarely, only if Shopify made a procedural error or mistook your identity. You cannot appeal Shopify's policy itself, and you cannot negotiate an exception to it. Shopify does not publish timelines for appeal decisions, and merchants commonly wait weeks with no reply.
Will my money be released if I appeal?
Any balance held at the time of suspension follows Shopify's standard payout schedule unless Shopify suspects fraud or illegal commerce. If they do, holds can extend 120 days or longer. An appeal does not accelerate payouts. If your appeal succeeds and the suspension is reversed, payouts resume on the normal schedule. If it fails, the money is typically released after the hold period, but Shopify may withhold it if they believe chargebacks or legal claims are likely.
What happens if I lose admin access during the suspension?
Once admin login is revoked, you lose API access. At that point your product catalog, order history, consent timestamps and metafields become unreachable through any Shopify tool. You will have only what you exported before access closed. CSV export is the fastest option but it is incomplete — it cannot carry metafields, videos, themes, discounts, menus or redirects. This is why exporting immediately, while you still have login, is the only step with a hard deadline.
Can I open a new Shopify store instead?
Not effectively. Shopify's policy applies to the person or entity behind the account, not just the account name. A new store opened under your name or a new company you control will be subject to the same underwriting and policy review. Shopify can suspend a new account if it determines the store is a reopening of the same business. The legitimate move is to migrate your store to a different platform and payment processor that will underwrite your category.
Will you turn my Shopify store back on?
No. We cannot appeal Shopify's decisions or reverse platform suspensions. What we do is migrate your store — catalog, images, orders, customers, SEO data, theme, metafields, videos, discounts, menus, redirects — from Shopify to a new platform built around a gateway that accepts your category. That is a fixed-price service starting at 247 pounds, and it requires that you have exported your data while admin access still worked. The move is from misfit underwriting to fit underwriting, not from suspension back to Shopify.
Move everything, verified twice, from $247
Pick a package and the migration order form unlocks immediately. Your existing store is only ever read from — we never write to it, so nothing you still have can be made worse. How the migration runs, step by step →