Shopify store suspended, and you sell home health instruments. Migrate everything to a new Shopify store.
The notification lands without warning: your Shopify store has been suspended for violating the Acceptable Use Policy or Terms of Service. Support is unreachable or points you at a form with no reply. Here is what almost nobody explains, and it is the only thing that changes what you do in the next hour. This is a platform decision, not a payment processor problem. No gateway and no acquirer can override it. Shopify's Trust & Safety team made the call against your account under their own policy, and no external underwriting will change that verdict. But there is a second, harder deadline underneath. Admin access can be revoked at any moment, and with no admin there is no API. When that happens, your catalog, order history, consent timestamps and every metafield your theme renders from become unreachable — not deleted, just locked away with no way in. Merchants commonly report losing access within hours of suspension. So the only step with a deadline you do not control is this one: get a verified copy of your store data out, right now, while you can still log in.
Move all of it into a new store, from $247
One-time packages, no per-record metering, no quotes. The order form unlocks the moment you pay, counts are matched against your old store, and the entire migration then runs a second time — the second pass has to create nothing.
What you are looking at
- "Your store has been suspended for violating our Acceptable Use Policy" — with no detail on which part of your business triggered it
- Admin dashboard loads but checkout is disabled, or dashboard access is blocked entirely
- Support tickets remain unanswered for weeks, or auto-replies point to the Acceptable Use Policy document
- No explanation of what specific conduct violated policy, or what would need to change to appeal
- Shopify email confirms suspension but offers no timeline for review or reconsideration
The payment clock matters less than the access clock. You have a limited window to export data before admin login is revoked. That window has no published duration — it can close in hours. Once it does, API access dies and your catalog, order history and metafields vanish from your reach. That is the deadline that actually shapes what you do today.
Why it happened — specifically for home health instruments
Stripe's policy lists health instruments as a restricted category, which means Shopify Payments will not decline you outright at signup, but will review for therapeutic claims and refund patterns. The primary trigger is marketing language: if your product description says it treats, cures, prevents or relieves a condition—pain, inflammation, circulation, sleep—an underwriter reads it as an unapproved medical device, which moves the category from restricted to prohibited. The secondary trigger is chargeback and return rates. High-value devices attract disputes because customers expect results and refund when they do not see them. Once your chargeback ratio climbs, the processor is exposed and will cut the account.
Rule out the easy fix first — then deal with the real one
Rule this out first: there is no documented Shopify-specific route for home health instruments. Most merchants try to stay with Shopify Payments by softening the claims in their product descriptions, and some succeed for a time. But the underlying issue—that you are selling high-ticket items where customers have outcome expectations—does not go away. When the first significant wave of returns and chargebacks hits, Shopify Payments will review your merchant data again, find the category designation, and terminate. A better path is to apply to a high-risk acquirer now, before the disputes, and move to a gateway that accepts the category. That way you are not applying after a termination, which is far harder to reverse.
It only helps if all of these are true:
- Your product descriptions use no therapeutic language—only structure and function claims or device specifications.
- Your chargeback and return rates remain below the acquirer's threshold—typically under 1–2% of volume.
- You have not been terminated by Shopify Payments or flagged in a processor network.
- Your home country does not prohibit the specific device type you sell.
If any one of them does not hold, you are where everyone else on this page is: you need a store built around a gateway that will actually accept you — and everything you have built has to move into it without losing the catalog, the customers, the order history or the rankings.
What this means for a business like yours
💎 High average order value, so fraud and disputes cost more per event
A single fraud dispute or chargeback on a high-ticket order is material to your reserve and your underwriting profile. Suspension isolates you from payment data at the worst moment—you cannot download transaction details, dispute evidence or customer communication logs while locked out. Download all order history, customer notes, payment processor reports and any evidence of fulfillment or delivery confirmation before access closes. High-AOV processors will ask for a complete dispute history and proof of fraud controls. If you cannot produce that history because you were locked out, underwriters will price you as higher risk.
📦 Thousands of SKUs, deep variant matrices, distributor feeds
The API becomes unreachable the moment admin is revoked, and metafields, variant matrices and distributor feed mappings are not portable through Shopify's standard CSV export. With thousands of SKUs and complex options, a manual rebuild is not possible. You have only one window to extract data: while login still works. Use the GraphQL API to pull every metafield, product variant, collection structure and custom field before the account locks. Standard CSV export will not capture any of this. Without it, your new catalog will be skeletal—flat products with no variant logic, no custom attributes, no distributor mappings. Rebuild only after you have extracted everything via API.
What you actually have to fix
Underwriters do not change their minds because you asked. They change them because the facts changed. For home health instruments, these are the facts that move the decision:
Rewrite product descriptions to remove all therapeutic claims
This is the single highest-yield fix and the one merchants resist most, because therapeutic language is what sells high-ticket health devices. Anything that says or implies your product treats, prevents, cures or relieves a condition—pain, inflammation, circulation, sleep quality—reads to an underwriter as marketing an unapproved medical device. Audit every product page, your homepage, blog posts, email sequences and customer reviews for this language. Replace it with structure-and-function claims: what the device does mechanically or physiologically, not what condition it addresses.
Document your refund and dispute history for the past year
Acquirers underwriting home health instruments ask for monthly chargeback rates, refund rates and the reasons customers cite for returns. Pull this data from your Shopify admin and be honest about patterns. If your return rate is high, you must understand why and have a plan to lower it—better product descriptions, clearer expectations, improved customer support or a different customer segment. Do not hide the numbers; they will ask anyway and will decline if you withhold them.
Prepare device certifications and regulatory compliance documentation
Home health instruments are regulated differently by jurisdiction. Gather any CE markings, FDA 510k filings, TGA listings or equivalent certifications your devices carry. If your devices are not certified in your home market, that will be disclosed during underwriting anyway, and transparency helps. If you sell devices into Japan, note that the category is restricted there and plan accordingly—you may not be able to process Japanese sales.
Verify beneficial ownership and business registration documents
High-risk acquirers require clear ownership documentation: articles of incorporation, a register of beneficial owners, and director/shareholder identification. If your business is new or has had ownership changes, have these ready. If you operate under a DBA or multiple legal entities, each will need to be disclosed, because acquirers screen them separately against MATCH and other networks.
What underwriting will ask you for
- Detailed product compliance summary showing claims made (or not made) and the basis for any therapeutic positioning
- Device certification or registration documents (CE, FDA 510k, or equivalent for your jurisdiction)
- Customer refund and chargeback history for the past 12 months
- Supplier contracts and product sourcing documentation
- Marketing samples: website screenshots, email campaigns, social media posts showing the exact claims you make
- Proof of business registration and beneficial ownership
- Processing history from any prior merchant accounts
Getting underwritten for home health instruments
High-risk acquiring is an entire industry that exists for businesses Stripe declines, and several of them publicly underwrite home health instruments. What none of them will tell you up front is the number that actually matters: what your business gets offered, once they have seen your volume, your claims and your history. Rate, reserve and settlement terms vary enormously between applicants in the same category.
Get real quotes from high-risk processors that accept home health instruments
Six taps and three details. We put it in front of the high-risk acquirers that actually underwrite your category and come back with what they will offer you — rate, reserve and settlement terms — so you are comparing real numbers instead of cold-emailing brokers for a fortnight.
The recovery playbook
- Read the suspension email for the specific policy citedShopify will have named at least one clause of the Acceptable Use Policy or Terms of Service you allegedly violated. Write down the exact text. If the email is vague — saying only that you violated policy without naming which one — make a note of that too, because a vague suspension is harder to appeal. This is the only thing Shopify has told you about why this happened. Everything else you do flows from understanding what the company thinks you did.
- Export your store data while you still have login access — todayThis is the step people skip, and it is the only one with a deadline you do not control. A store suspension is not the end of the process. It is the first thing that happened. Shopify can revoke admin access at any time after suspension, usually without notice. And if the store closes, admin access can go with it. That is the part that turns a bad month into a dead business, because with no admin there is no API — and with no API your catalog, order history, consent timestamps and every metafield your theme renders from are simply gone. Use Shopify's CSV export tool to pull products, customers, and orders. CSV export cannot carry metafields, metaobjects, videos, themes, discounts, menus or redirects, so it is incomplete — but it is faster than nothing. Then take a full backup using a third-party migration tool or service that can read the API before access is cut. Do this now, not tomorrow.
- Document your store's structure while you have timeWrite down or screenshot your theme name, app list, custom domains, store settings, and any menus or navigation structure. This takes an hour and it saves weeks of reconstruction later. Take screenshots of your discount codes, customer segments, and any automation or workflow you built. Shopify's CSV export does not carry discount rules, so you will need to recreate them by hand. Do the same for any custom pages, redirects or navigation changes you made. This is not a full backup — it is a map for rebuilding.
- Do not attempt to reopen on ShopifyShopify's Acceptable Use Policy applies to the person behind the account, not just to the account itself. Opening a new Shopify store under your name, as a new entity, or with a new email address does not reset what the platform knows. Shopify can and does suspend accounts with the same beneficial owner if it concludes the new store is reopening the same business under a different name. This is not a legal issue; it is a platform enforcement decision. The rebuilding move is to migrate your store to a platform and payment gateway that will underwrite your category.
- Apply to alternative platforms and gateways that accept your categoryIdentify payment processors and hosting platforms that publicly advertise support for your product category. Shopify Payments will not work (it is underwritten by the same company that rejected you at the gateway level). But dozens of alternative acquirers, payment facilitators and hosted platforms serve high-risk categories that Shopify rejects. You will need to provide bank statements, proof of business registration, and an honest explanation of why you left Shopify. Do not misrepresent your history. A new entity can be the right structural move for real business reasons, but it does not hide your past from underwriting — and anyone selling you a setup that does is selling you fraud. Honesty gets you underwritten faster than misdirection.
And then there is the part that actually loses businesses
If you do need a new store, the payments problem turns out to be the easy half. This is what is sitting in your current store right now, and what happens to each piece when someone tries to move it by hand:
Why this category in particular
A home health store's catalog is dangerous to move by hand because compliance metadata lives in custom metafields. Device certifications, regulatory registration numbers, warranty terms, clinical study references and safety warnings are often stored as metafield values—and a manual CSV export-and-import loop cannot carry metafield definitions or their values at all. If copied naively, the fields render as blank on the new store, so a customer sees a product page without its certification badge, warranty terms or safety information. On a regulated device, that is not cosmetic.
| What you own | How much of it | What breaks doing it by hand | What we do instead |
|---|---|---|---|
| Product images | 3,040images≈ 13 hrsbulk re-upload, ~15 sec each | By handthe CSV carries image URLs and alt text, but they point at your OLD store's CDN — so the moment the old store goes, every image 404s. Re-upload and Shopify appends a dedupe suffix to the filename, which breaks every theme section and product description that referenced the original URL | Automatedevery file re-uploaded through the API with its alt text and variant attachment intact, its content type preserved so image-restricted fields still accept it, and every reference to the old URL rewritten |
| Product descriptions | 380descriptions≈ 2 hrsone pass to repair inline image links — the CSV carries the text | By handdescriptions are full of inline images and links pointing at the old store's CDN. Paste them into the new store and the text survives perfectly while every embedded image quietly dies — which you usually discover from a customer, not from a report | Automatedbodies copied verbatim, then a second pass rewrites every source-CDN URL inside them to the re-uploaded file on the new store |
| Product attributes & variants | 1,520variants≈ 45 minthe CSV carries these; the time is verifying option order | By handoption ORDER is part of the product's identity. Rebuild "Size, Colour" as "Colour, Size" and every theme swatch, saved customer URL and app that keys on variant position breaks — silently, because the product page still renders | Automatedvariants upserted by SKU with option names and order preserved, so swatches, deep links and app data keep working |
| Metafields & metaobjects | 3,040metafields≈ 20 hrsonly the reference, JSON and metaobject fields, ~1 min each | By handthe product CSV carries simple text and number metafields — but not metaobjects, and not reference or JSON types, which is exactly where app data and theme content live. Reference fields are the real trap: copy the value and it still points at objects in the OLD store, so the page renders and the custom block is silently empty | Automatedwritten in dependency order after their targets exist, with embedded references re-pointed at the new store's objects — and any value whose reference cannot be resolved is dropped rather than written broken |
| SEO data & redirects | 690records≈ 5 hrsredirects one at a time, plus a handle audit | By handany handle that changes becomes a dead URL with no redirect, and existing 301s are not in the product CSV at all. Years of accumulated ranking and backlinks end up pointing at pages that no longer resolve — the most expensive thing on this page to get wrong, and the slowest to notice | AutomatedSEO titles, meta descriptions and handles carried across, and every existing 301 recreated, so nothing that used to rank starts 404ing |
| Your custom theme | 1theme≈ 6 hrs2–10 hrs depending on how customised it is | By handa theme is not just its files. The settings, section content and block ordering are stored against the store, so a file copy gives you the layout and none of the content. Hardcoded asset URLs and tracking snippets also still point at the old store | Automatedyour live theme pulled and pushed as-is, then scanned for tracking snippets and hardcoded URLs that need re-pointing |
| Product videos | 45videos≈ 3 hrsre-upload and re-attach, ~4 min each | By handthe product CSV does not carry video or 3D media, so every one is a manual re-upload. They also cannot be pulled straight from a remote URL — the bytes have to be downloaded and staged first, and a wrong content type lands the file as a generic attachment that media-restricted fields then reject | Automatedvideo bytes downloaded, staged through a proper upload target, re-attached to the right product, and verified as processed rather than silently failed |
| Customers | 1,850customers≈ 2 hrsCSV import, then cleaning up the rows that fail | By handthe importer works, but marketing consent is the exposure: the CSV carries the current opt-in state and NOT the timestamp or source behind it. Re-opting someone in is a compliance breach, dropping them burns list revenue you paid for, and you cannot prove which happened afterwards. Default-address designation is also lost | Automatedcustomers upserted by email with every address, the default-address designation, and email and SMS consent states and timestamps preserved exactly as they were |
| Order history | 3,200orders≈ 8 hrsa paid third-party importer, plus a day of mapping and reconciliation | By handShopify's own CSV importer cannot create orders at all, so the hours here assume you buy a third-party importer — key them in by hand instead and 9,400 orders is closer to 390 hours, which is why nobody does that and why order history is simply abandoned in most DIY moves. Then support cannot answer a warranty claim, repeat-purchase segments are empty, and every returning-customer flow starts from zero. Getting the mapping wrong duplicates orders or re-dates them to today, and both are worse than not importing at all | Automatedfull order history recreated through the API with line items, properties, customers re-associated, original dates and tracking numbers intact |
| Navigation menus | 3menus≈ 1 hrsabout an hour to rebuild and relink them all by hand | By handmenu items store resource IDs, not paths, so nothing about them is portable — every link has to be re-pointed at the equivalent collection, page or product on the new store | Automatedmenus rebuilt with their nesting, and every item re-pointed at the equivalent object on the new store |
| Discount codes | 35discounts≈ 1 hrsabout 1 hr via the discount CSV, or ~3 hrs rebuilt by hand | By handthe discount CSV covers basic codes, but automatic discounts, quantity breaks and combination rules are not in it and have to be reconstructed by hand. A subtly wrong rule is worse than a missing one, because nobody notices until it has been over-discounting for a fortnight | Automateddiscounts recreated through the API with their rules, usage limits and dates intact, including automatic and free-shipping types |
| Blogs & pages | 30articles & pages≈ 2 hrsrecreated one at a time, ~4 min each | By handno CSV route for either. Articles also have no SEO fields of their own — their title and description tags live in metafields — so a hand-rebuilt blog loses its SEO even when every word of the text is right | Automatedarticles and pages recreated with authors, tags and publish dates, their SEO written to the metafields Shopify actually stores it in, and inline image URLs rewritten |
| Apps & app data | 10apps≈ 10 hrsabout 1 hr per app to reinstall, reconfigure and re-test | By handmost app data lives in metafields on your products and customers, so reinstalling the app gets you an empty app: reviews gone, subscription plans gone, loyalty balances gone, bundles gone. Flows and automations have to be rebuilt by hand and re-tested, and anything with its own billing has to be re-subscribed | Automatedthe metafield data your apps rely on migrates with the products and customers it hangs off, so a reinstalled app finds its data waiting instead of an empty store |
See these numbers for YOUR store, free
The figures above are a typical store in your category. The demo scan connects read-only to yours and counts the real thing — every product, variant, image, customer, order and metafield — then tells you exactly what a migration would carry across. No card, and it never writes to your store.
▶ Run the free demo scanDoes this need a new company?
A new legal entity does not reset a MATCH listing or clear your processing history. If you have been terminated by Shopify Payments or another acquirer, those records follow you as an individual and as your business for five years, regardless of company restructuring. The honest answer is that you do not need a new entity to fix this category—you need honest underwriting from an acquirer willing to accept home health instruments, combined with product descriptions that do not trigger medical-device scrutiny. Starting fresh with a new entity and hiding your history will be discovered during KYC and will result in immediate decline.
Frequently asked
Will Shopify Payments process home health instruments?
Shopify Payments is underwritten by Stripe, which lists health instruments as restricted. You will not be declined at signup, but the account is under review from the start. It will remain active until your chargeback or return rate spikes, at which point Shopify Payments will terminate it. If you are reading this, your account has likely already been cut. The way forward is a high-risk acquirer—not a return to Shopify Payments.
Which payment gateways and processors accept home health devices?
Several high-risk acquirers publicly underwrite health instruments: Authorize.net via a high-risk MID, PaymentCloud, Soar Payments and Easy Pay Direct are the most common. Each has different underwriting criteria, reserve requirements and pricing. The gateway—Shopify Payments, Stripe, PayPal—is not the constraint; the merchant account behind it is. You will need to apply to one of these acquirers and have them approve you before you migrate your store.
What reserve should I expect?
High-risk acquirers typically hold a rolling reserve of 5–10% of your monthly volume, held for 90–180 days. The exact percentage and duration depend on your processing history, chargeback rate and volume. If you have been terminated before, expect the higher end. Ask each acquirer for their specific terms before you commit.
Will my product certifications and warranty data survive the move?
Only if you migrate using an API-based tool that can read and write metafields. Shopify's own CSV export cannot carry metafield data at all, so certification numbers, warranty terms and regulatory registration data will be left behind. A proper migration tool will copy them, but you must verify the count and spot-check a sample of products after the move to ensure nothing was silently dropped.
Can I appeal the suspension and get my store back?
Appeals go to Shopify Trust & Safety and must address the specific policy violation named in your suspension email. If the email does not name a specific clause, state that in your appeal. Appeals work rarely, only if Shopify made a procedural error or mistook your identity. You cannot appeal Shopify's policy itself, and you cannot negotiate an exception to it. Shopify does not publish timelines for appeal decisions, and merchants commonly wait weeks with no reply.
Will my money be released if I appeal?
Any balance held at the time of suspension follows Shopify's standard payout schedule unless Shopify suspects fraud or illegal commerce. If they do, holds can extend 120 days or longer. An appeal does not accelerate payouts. If your appeal succeeds and the suspension is reversed, payouts resume on the normal schedule. If it fails, the money is typically released after the hold period, but Shopify may withhold it if they believe chargebacks or legal claims are likely.
What happens if I lose admin access during the suspension?
Once admin login is revoked, you lose API access. At that point your product catalog, order history, consent timestamps and metafields become unreachable through any Shopify tool. You will have only what you exported before access closed. CSV export is the fastest option but it is incomplete — it cannot carry metafields, videos, themes, discounts, menus or redirects. This is why exporting immediately, while you still have login, is the only step with a hard deadline.
Can I open a new Shopify store instead?
Not effectively. Shopify's policy applies to the person or entity behind the account, not just the account name. A new store opened under your name or a new company you control will be subject to the same underwriting and policy review. Shopify can suspend a new account if it determines the store is a reopening of the same business. The legitimate move is to migrate your store to a different platform and payment processor that will underwrite your category.
Will you turn my Shopify store back on?
No. We cannot appeal Shopify's decisions or reverse platform suspensions. What we do is migrate your store — catalog, images, orders, customers, SEO data, theme, metafields, videos, discounts, menus, redirects — from Shopify to a new platform built around a gateway that accepts your category. That is a fixed-price service starting at 247 pounds, and it requires that you have exported your data while admin access still worked. The move is from misfit underwriting to fit underwriting, not from suspension back to Shopify.
Move everything, verified twice, from $247
Pick a package and the migration order form unlocks immediately. Your existing store is only ever read from — we never write to it, so nothing you still have can be made worse. How the migration runs, step by step →