Your business is on a restricted list somewhere. Find out which one, and move.
You applied for Shopify Payments and got a rejection that said your business type is not supported. You then searched Shopify's help centre for the prohibited list and found nothing, because Shopify does not publish one. Here is why that matters, and what to do. Shopify Payments is underwritten by a payment processor — Stripe, PayPal or Adyen, depending on your country. Shopify's own terms defer to the processor's underwriting rules. That means the restriction you hit is not Shopify's rule. It is the processor's rule, and it lives in a document you need to find and read. The operative document is your processor's restricted-businesses list. That list is not a vague policy. It is a specific set of business types, and if you can prove you do not belong in it, or that you belong in a carve-out, you have a move. If you do belong in it, a third-party gateway — one with a different acquiring bank — may accept you. Find out which one you hit first.
Move all of it into a new store, from $247
One-time packages, no per-record metering, no quotes. The order form unlocks the moment you pay, counts are matched against your old store, and the entire migration then runs a second time — the second pass has to create nothing.
And then there is the part that actually loses businesses
If you do need a new store, the payments problem turns out to be the easy half. This is what is sitting in your current store right now, and what happens to each piece when someone tries to move it by hand:
| What you own | How much of it | What breaks doing it by hand | What we do instead |
|---|---|---|---|
| Product images | 750images≈ 3 hrsbulk re-upload, ~15 sec each | By handthe CSV carries image URLs and alt text, but they point at your OLD store's CDN — so the moment the old store goes, every image 404s. Re-upload and Shopify appends a dedupe suffix to the filename, which breaks every theme section and product description that referenced the original URL | Automatedevery file re-uploaded through the API with its alt text and variant attachment intact, its content type preserved so image-restricted fields still accept it, and every reference to the old URL rewritten |
| Product descriptions | 150descriptions≈ 2 hrsone pass to repair inline image links — the CSV carries the text | By handdescriptions are full of inline images and links pointing at the old store's CDN. Paste them into the new store and the text survives perfectly while every embedded image quietly dies — which you usually discover from a customer, not from a report | Automatedbodies copied verbatim, then a second pass rewrites every source-CDN URL inside them to the re-uploaded file on the new store |
| Product attributes & variants | 450variants≈ 45 minthe CSV carries these; the time is verifying option order | By handoption ORDER is part of the product's identity. Rebuild "Size, Colour" as "Colour, Size" and every theme swatch, saved customer URL and app that keys on variant position breaks — silently, because the product page still renders | Automatedvariants upserted by SKU with option names and order preserved, so swatches, deep links and app data keep working |
| Metafields & metaobjects | 900metafields≈ 6 hrsonly the reference, JSON and metaobject fields, ~1 min each | By handthe product CSV carries simple text and number metafields — but not metaobjects, and not reference or JSON types, which is exactly where app data and theme content live. Reference fields are the real trap: copy the value and it still points at objects in the OLD store, so the page renders and the custom block is silently empty | Automatedwritten in dependency order after their targets exist, with embedded references re-pointed at the new store's objects — and any value whose reference cannot be resolved is dropped rather than written broken |
| SEO data & redirects | 252records≈ 2 hrsredirects one at a time, plus a handle audit | By handany handle that changes becomes a dead URL with no redirect, and existing 301s are not in the product CSV at all. Years of accumulated ranking and backlinks end up pointing at pages that no longer resolve — the most expensive thing on this page to get wrong, and the slowest to notice | AutomatedSEO titles, meta descriptions and handles carried across, and every existing 301 recreated, so nothing that used to rank starts 404ing |
| Your custom theme | 1theme≈ 6 hrs2–10 hrs depending on how customised it is | By handa theme is not just its files. The settings, section content and block ordering are stored against the store, so a file copy gives you the layout and none of the content. Hardcoded asset URLs and tracking snippets also still point at the old store | Automatedyour live theme pulled and pushed as-is, then scanned for tracking snippets and hardcoded URLs that need re-pointing |
| Product videos | 8videos≈ 32 minre-upload and re-attach, ~4 min each | By handthe product CSV does not carry video or 3D media, so every one is a manual re-upload. They also cannot be pulled straight from a remote URL — the bytes have to be downloaded and staged first, and a wrong content type lands the file as a generic attachment that media-restricted fields then reject | Automatedvideo bytes downloaded, staged through a proper upload target, re-attached to the right product, and verified as processed rather than silently failed |
| Customers | 5,000customers≈ 2 hrsCSV import, then cleaning up the rows that fail | By handthe importer works, but marketing consent is the exposure: the CSV carries the current opt-in state and NOT the timestamp or source behind it. Re-opting someone in is a compliance breach, dropping them burns list revenue you paid for, and you cannot prove which happened afterwards. Default-address designation is also lost | Automatedcustomers upserted by email with every address, the default-address designation, and email and SMS consent states and timestamps preserved exactly as they were |
| Order history | 12,000orders≈ 8 hrsa paid third-party importer, plus a day of mapping and reconciliation | By handShopify's own CSV importer cannot create orders at all, so the hours here assume you buy a third-party importer — key them in by hand instead and 9,400 orders is closer to 390 hours, which is why nobody does that and why order history is simply abandoned in most DIY moves. Then support cannot answer a warranty claim, repeat-purchase segments are empty, and every returning-customer flow starts from zero. Getting the mapping wrong duplicates orders or re-dates them to today, and both are worse than not importing at all | Automatedfull order history recreated through the API with line items, properties, customers re-associated, original dates and tracking numbers intact |
| Navigation menus | 3menus≈ 1 hrsabout an hour to rebuild and relink them all by hand | By handmenu items store resource IDs, not paths, so nothing about them is portable — every link has to be re-pointed at the equivalent collection, page or product on the new store | Automatedmenus rebuilt with their nesting, and every item re-pointed at the equivalent object on the new store |
| Discount codes | 25discounts≈ 1 hrsabout 1 hr via the discount CSV, or ~3 hrs rebuilt by hand | By handthe discount CSV covers basic codes, but automatic discounts, quantity breaks and combination rules are not in it and have to be reconstructed by hand. A subtly wrong rule is worse than a missing one, because nobody notices until it has been over-discounting for a fortnight | Automateddiscounts recreated through the API with their rules, usage limits and dates intact, including automatic and free-shipping types |
| Gift card balances | 40gift cardsno manual routecannot be moved by anyone | By handthis is the one thing on this page that truly cannot be moved by anyone. Gift card codes are unreadable through EVERY Shopify API, by design — no tool, ours included, can copy them. Those balances are real money you owe real customers, and abandoning the old store does not abandon the liability: the customers still turn up expecting you to honour it | Automatedwe re-issue each card with an identical balance, customer and expiry date, and hand you the new codes as a CSV with customer email copy ready to send — the only honest way to move them |
| Blogs & pages | 42articles & pages≈ 3 hrsrecreated one at a time, ~4 min each | By handno CSV route for either. Articles also have no SEO fields of their own — their title and description tags live in metafields — so a hand-rebuilt blog loses its SEO even when every word of the text is right | Automatedarticles and pages recreated with authors, tags and publish dates, their SEO written to the metafields Shopify actually stores it in, and inline image URLs rewritten |
| Apps & app data | 9apps≈ 9 hrsabout 1 hr per app to reinstall, reconfigure and re-test | By handmost app data lives in metafields on your products and customers, so reinstalling the app gets you an empty app: reviews gone, subscription plans gone, loyalty balances gone, bundles gone. Flows and automations have to be rebuilt by hand and re-tested, and anything with its own billing has to be re-subscribed | Automatedthe metafield data your apps rely on migrates with the products and customers it hangs off, so a reinstalled app finds its data waiting instead of an empty store |
See these numbers for YOUR store, free
That is a typical mid-size store. The read-only scan counts yours — every product, variant, image, customer, order and metafield — so you know what is actually at stake. No card required.
▶ Run the free demo scanWhat you are looking at
- "Your business type is not currently supported" — with no link to which list that came from
- Shopify help articles about Stripe's restricted list, but no link to Stripe's actual list — and Stripe's list changes
- Confusion about whether this is a Shopify decision or a processor decision
- Assumption that switching to another Shopify theme or store will reset it
- Search results for "Shopify prohibited business" returning other merchants' stories, not policy
Time matters here, but not for the reason you think. The decision is final unless you have new facts. A processor will not reconsider on the same evidence. But if you can submit a real carve-out — a specific merchant code, a subcategory exception, a proof of age or licence — the window to reapply stays open only as long as your business looks the same to their automated screening. The move is to find which processor will take you, and that is urgent because the longer you operate without a payment gateway, the harder it becomes to get one.
The recovery playbook
- Find your processor and read its actual restricted listFirst: confirm whether you are in Shopify Payments or applying now. If you are in a Shopify store already, your processor is in your admin under Settings → Payment providers. If you are applying, your processor is determined by your country — see shopify.com/legal/processor-list. Once you have the name, find the processor's restricted-businesses document. For Stripe, this is at stripe.com/docs/connect/restricted-businesses. Do not rely on secondhand descriptions or forum posts. Read the actual list. Your business type may be listed with a carve-out you did not know existed.
- Check whether you meet a documented exceptionRestricted lists often include carve-outs. A category like "adult" may permit age-gating and ID verification. A category like "financial services" may permit licensed brokers but not unlicensed advisors. A category like "gambling" may permit lottery retailers but not online betting. Find the line that describes your business and read every word after it. If there is a condition you can meet — a specific merchant code, a government licence, a regulatory exemption — note it. This is the only path to reapplication on the same processor.
- Reapply with documentation of the exceptionIf you found an exception that applies to you, gather the documentation it requires: a licence, a registration, a certification, a merchant code, proof of age-gating, or whatever the list specifies. Submit a new application to the same processor with that documentation attached and a short note saying: "I believe I meet the exception at [the exact line]. My documentation is attached." Include the reference to the specific exception in the list itself. Do not argue that the rule is unfair. Do not submit a general appeal. The processor's automated screening will reject you again unless you are answering a specific carve-out.
- Get a verified copy of your store — before applying elsewhereIf the processor will not move, you will move to a different gateway. This is the moment to export a full backup of your store, before anything else changes. You need your catalog, your customers, your order history, your SEO metadata, your theme settings, your discount codes — everything. Shopify's CSV export cannot carry metafields, orders, gift card codes, videos, menus, discounts or redirects. That is the strongest reason to move to a new store built around a processor that will accept you: a fresh build with a proper migration handles the things CSV cannot. Get the backup now, while you have access and the store is still live.
- Move to a new store with a processor that accepts your businessOnce you know which processor rejected you, and whether you can appeal it, find a payment gateway that accepts your category. This means a different processor, which usually means a new Shopify store built around that gateway. A migration service can move your catalog, images, SEO data, theme, customers, orders and other data into the new store, then run the migration twice and compare counts to check nothing was lost. The move costs money and time, but it is the legitimate path from a misfit processor to a fit one. You are not hiding anything; you are disclosing your category truthfully to a processor who will accept it.
New company, new merchant account — the honest version
What a MATCH listing actually is
- A listing lasts five years from the date it is added, then ages off automatically. There is no performance-based early release.
- It lists the principals — name, tax ID, address — as well as the business, which is exactly why a new company with the same owners is not a fresh start.
- Only the acquirer that listed you can remove it, and only in two situations: the listing was made in error, or the reason code was PCI non-compliance and you have since become compliant.
- Reason codes are specific and they matter: excessive chargebacks reads very differently to an underwriter than laundering or illegal transactions.
- It is not a card-network ban. High-risk acquirers knowingly board MATCH-listed merchants — at worse rates, with larger reserves, and with volume caps.
- You are entitled to ask the terminating acquirer whether you were listed and under which code. Do that before you apply anywhere else, because you will be asked.
What a new merchant account requires
The entity
Formation documents, EIN or company number, and a business bank account in the company's name with a voided cheque or statement.
The people
Government ID and personal details for every beneficial owner. Underwriting is done on the humans as well as the company — which is why a new company with the same owners does not present as a new applicant.
The history
Three to six months of processing statements if you have any, plus bank statements. A prior termination is disclosed here. Concealing it is the fraud, not the termination.
The website
A live, compliant storefront: clear billing descriptor, contact details, terms, refund and shipping policies, SSL, working checkout, and no claims that contradict your category.
The product
Supplier agreements, certificates of analysis for anything ingestible, licences for anything regulated, and evidence of how you fulfil.
The numbers
Expected monthly volume, average order value and your chargeback history. Understating volume to get approved is a fast route to a frozen account.
A MATCH screen
Run against both the business and its principals. This is the step that decides the application, and there is no way around it — only through it, by disclosing and finding an acquirer who underwrites anyway.
If you do need a new entity, these are the routes people actually use
Costs and timelines below are indicative and go out of date — treat them as a starting point, not a quote.
Wyoming is the default for an ecommerce LLC: ~$100 to file, ~$60/yr to maintain, no state income tax and strong owner privacy. Delaware is the investor standard and costs $300/yr in LLC franchise tax for governing law most DTC stores will never rely on. If you are not raising money, Wyoming is almost always the right answer.
Move everything for a fixed price
One-time packages — no per-record metering, no quotes. The migration order form unlocks the moment you pay, and the whole migration re-runs a second time before any cutover.
How the migration runs
- Book & pay — fixed price, secure Stripe checkout. The order form unlocks immediately after payment.
- Submit your stores — domains and details in the order form; then provide revocable API tokens in your customer area (we never ask for your Shopify password).
- We migrate everything — your live store keeps selling throughout; it is only ever read from.
- Verified twice — the entire migration re-runs and must change nothing; you get the count-matched verification report before any cutover.
See exactly what would move — before you spend anything
The demo scan connects read-only to your current store and counts every product, variant, image, customer, order and metafield in it, then tells you what a migration would carry across. It never writes to your store, and it works even if your storefront is already offline.
▶ Run the free demo scanWhat this looks like in your industry
The mechanics above are the same for everyone. What differs is why you were flagged, who will underwrite you, what reserve to expect, and what is sitting in your store that has to survive a move. Pick your category:
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Frequently asked
Is there a Shopify Payments prohibited business list I can check?
No. Shopify Payments does not publish a list of prohibited business types. The payment processor for your country publishes one instead. Shopify's terms say the processor decides which categories are supported. If you were rejected, you need the processor's actual list, not Shopify's. You can find your processor at shopify.com/legal/processor-list, then search that processor's website for "restricted businesses".
Why did I get rejected if my business is legal?
Legal status and payment processor underwriting are different things. A processor may restrict a category for compliance, fraud, or chargebacks — not because it is illegal, but because the processor's risk profile does not cover it. Adult services, gambling, CBD, debt settlement and firearms are commonly restricted even where they are legal. The processor makes the call, and legality is not the only factor.
Can I reapply to the same processor?
Only if you have new facts. A processor will not reconsider on identical information. But if the restricted list includes a carve-out for your business — a specific merchant code, a licence requirement, an age-gating requirement — and you can document that you meet it, you can reapply with that evidence. Read the actual list line by line. Many merchants miss the exceptions because they are buried in small text.
What if I open a new store or company?
A new store on the same processor will be screened against the same criteria you just failed. A new company does not change your screening category. The processor is evaluating your business type and category, not your legal entity name. If Stripe rejected your business type as an individual, Stripe will reject it again when you apply as a limited company. The category itself is the issue, not your legal structure.
Can you turn Shopify Payments back on or move me to a different processor?
No. We cannot persuade a processor to accept your category or change their underwriting decision. What we do is help you move your entire store — catalog, customers, orders, SEO data, theme, everything — to a new store built around a processor that will accept your business type. We move the data, you provide the processor. The move is fixed price from £247, and we run the migration twice to compare counts against what was lost.
Move everything, verified twice, from $247
Pick a package and the migration order form unlocks immediately. Your existing store is only ever read from — we never write to it, so nothing you still have can be made worse.